Bloody Well Write

What’s in a name? Depending on whom you’re talking to, everything or not so much.

When we were trying to pick out baby names, you’d think we were naming the Taj Mahal or Grand Canyon — something that would be around for eons and would have movies made about it. The meaning of the name, the number of syllables, the words it could possibly rhyme with, the ways it could be abbreviated — every little nuance was considered.

Many companies do the same thing when forming their names. And many add the tag Inc. to the name for legal reasons. But, concerning commas, how should those names be referenced in writing if it’s not for legal purposes?

My assumption would be to do as the company does. If ABC, Inc. wants a comma there legally, why not put it there all the time?

Crazy little assumption, but according to the AP Stylebook, that’s an assumption that can drive an editor nuts. The AP Stylebook folks have this to say:

Abbreviate and capitalize as Inc. when used as a part of a corporate name. It usually is not needed, but when it is used, do not set off with commas: “Time Warner Inc. announced ….”

And you know me. I’m not one to ruffle the feathers of the AP Stylebook gods — at least not on a regular basis.

In legal writing, I would absolutely follow the style of the legal company name. But in journalistic, advertising, marketing or PR writing, I’d eliminate the comma. It’s a space-taker-upper, and it separates the Inc. from the main body of the name, which in my mind goes against the purpose of having it there at all. If you’re going to separate the Inc. with a comma, that implies it’s not a mandatory phrase. And if it’s not mandatory, I can think of a graphic designer or two who would think that it’s fluff and that the space could be better used, so take that sucker out.

Happy trails!

SAK

It seems to be so true: Time absolutely stands still when you’re watching the proverbial pot boil, and it zooms past you when you’re having a decent time of it. It also goes by a lot faster with every month of your existence, doesn’t it? Hmmm? Just sayin’.

Yes, well, it does — except in AP Stylebook terms. The way to treat months in copy is pretty clear and pretty stable as far as those folks are concerned. So let’s try to slow time down a bit while we’re having all this fun with grammar.

Across the board, the specific months are capitalized:

• October
• May 10
• Nov. 16
• Aug. 15, 16 and 17, 1969

When including a specific date, abbreviate only:

• Jan.
• Feb.
• Aug.
• Sept.
• Oct.
• Nov.
• Dec.

When calling out only a month and year, the year is not set off with commas;
when calling out a month, day and year, the year is set off with commas:

• My middle finger was slammed in the front door in September 1971; I have the scar to prove it.
• Sept. 16 was quite a memorable day.
• Her birthday is May 18.
• July 3, 1971, was a sad, sad day for Doors fans.
• Friday, Nov. 27, will be a great day to do some serious shopping.

One last thing: Be careful when referring to ambiguous dates in the past or the future. If it’s May and you say, “I’m going to buy a car next July,” does that mean you’re going to buy one in two months or in a year and two months? It may be clear to you, but it’s ain’t clear to me (and I’m pretty sure I’m not the only one who just might be confused). I’ll tell you one thing, though — if you get a Mini, I’m going to be very, very envious, no matter in which month or year you buy it.

My orange Mini. Someday.

Remember: Getting your point across clearly is a terrific thing. Really good writers can get their readers to see exactly what they want them to see; it’s not necessarily the quantity of words they use, but the quality of words that does the job. I guess that translates into all sorts of aspects of life, doesn’t it?

Happy trails!

SAK

Man. If ever a piece of punctuation brought out the über-moxie in people (usually wordsmiths of some sort, but frankly, all sorts of folks fit in this ire-inspiring category), the comma is it. It’s complicated. It follows several rules and then breaks them with a wink and a smile. It’s the top dog in the you’re-crazy-if-you-think-you-can-get-away-with-putting-that-THERE contest.

All sorts of stylebooks and writing guides have their own (slightly different) version of the comma rules. Since journalists tend to follow the AP Stylebook, and since most “ordinary” folks are familiar with journalistic writing (via newspapers and magazines), here’s the skinny on how to use the comma according to AP regulations.

Generally, commas correspond to the pauses we use in our speech to separate ideas and to help avoid ambiguity. Place a comma:

• Before a coordinating conjunction (and, but, or, nor, for, yet) that joins two independent clauses, unless the clauses are short or have no internal punctuation: John would have gone to the store, but he couldn’t find his pants. John would have gone to the store if he had his pants, for he was completely out of strawberry milk, but his car keys were in his pocket, and his boxers were a little too shabby to wear in public.

• Around a nonrestrictive phrase — a phrase that can be deleted w/o changing the meaning of the sentence: The power of any vampire, whether practiced or inexperienced in blood-sucking, depends upon an invitation into the victim’s home.

• To separate members of a coordinate series of words, phrases or clauses if all the elements are not joined by coordinating conjunctions*: To make a proper mud pie, you need water, mud, a bowl and a stick.

*Notice that there is NOT a comma directly before the “and.” This is in accordance with AP Stylebook regulations. If you ask me, though, I think the AP folks are out of their grammatical minds. MLA’s version (comma before the and in a series) is the right and obviously morally correct way to do things, in my not-so-humble and loudly typed opinion; always using the comma before the and clears up every ambiguous instance. But AP rules the proverbial roost, so I enforce the lack of the comma in my work. I’ve even stopped cursing the AP gods under my breath every time I see the situation in copy. Apparently, time is the ultimate healer.

• Before the concluding conjunction in a series if an element in that series includes a conjunction: Sue ordered a greyhound, a whiskey sour, a wheat beer, and a gin and tonic that night. (Some would argue that the second and, joining gin and tonic, should be changed to an ampersand (&). AP, and thus I, argues against it; the ampersand should only be used if it’s officially in the name of something, such as a company (e.g., Johnson & Johnson).

My parting gift to you: One way to tell whether or not you need a comma between adjectives is to consider the weight of each adjective. Try to add an and between the adjectives. If it works and still makes sense, the comma is necessary: a small, red dog = a small and red dog. If it doesn’t, the comma doesn’t belong: He went to a large public school (no comma after large).

And one last thing: Please don’t give me too much grief about the title of this entry. It is quite obvious, I know, but I couldn’t help myself. I grew up, in part, in the ’80s, so please don’t taunt me too much about my silly, nostalgic pun. My inner child will thank you for it.

Happy trails!

SAK