Bloody Well Write

This one has been bugging me for years — decades perhaps. Lo and behold, my mom asked me the other day how data is supposed to be pronounced, and I thought that it’s time I do an entry on it. So here goes.

My gut instinct was that data (sounds like DAY-tah) is the more common usage and, since the AP Stylebook tends to change such things as spellings and pronunciations based on frequency of use, it would probably choose to say DAY-tah.

My other gut instinct was that data (sounds like DA-tah, which slightly rhymes with batter, hatter, tatter) is the more technical usage, one that only scientists and English professors preferred.

Mad scientists don't need data to prove their madness (photo: http://www.flickr.com/photos/moria/232256824/)

So to research this little gem, I went to Merriam-Webster for clarification. The site has a pronunciation function that allows your computer to talk to you so that you can hear exactly what the word should sound like. And what do you think I found? Two little icons to click on. That means that the first icon (the one on the left) is the prominent, preferred American pronunciation. The one on the right is also acceptable, but it is more like the understudy to the left pronunciation, as well as being the British preference.

So. Data. What’s your guess? I hope that your guess was my guess, because then you’d be correct. Merriam-Webster lists DAY-tah as the primary pronunciation.

Problem solved.

Then there’s the issue of whether data deserves a singular or plural verb attached to it. But you know what? It’s Friday at beer:thirty and that’s a topic for another day — happy weekend to all you data hounds.

Happy trails!

SAK