Bloody Well Write

I recently went up to Kansas City to see some friends, have some amazing food, catch a few comfy Z’s and see a football game. I did all that, but I also came home with a nice little surprise: a new topic for a Bloody Well Write entry.

First, a quick mention about the food. If you’re ever in Kansas City and are looking for a fantastic Italian meal in a quaint, romantic little ristorante, look no further than Carmen’s in Brookside. Ask to sit downstairs — I prefer the intimate atmosphere — and request some Italian Butter to start; it’s their version of olive oil and herbs, but I tell you that it is absolutely like none you have ever had.

I order off the menu, à la “When Harry Met Sally,” combining the cheese ravioli from one dish with the vodka tomato cream sauce from another, with a little fra diavolo thrown in to spice things up a bit. And ba-da-BING! It’s the tastiest, smoothest Italian around. No lie.

OK, so back to the grammar bit of this entry. So I’m in the hotel room — the one with the lush, fresh-white bedding and soaps the shape of leaves, with the cool city view — and I am piddling around, waiting until it’s time to go meet our friends. And I pick up this water bottle hang tag, with one word on it, for emphasis: revitalize.

That’s pretty cool. Decent marketing, colors fading from blue to snow white (very spalike), with some smallish print across the bottom: Westin® Hotels and Resorts. Nice little water logo. Then more words:

Nestle Pure Life Eco Shaped Bottles
Less Plastic. Better Enviornment.

So — reread that. See how many mistakes you can find in those two little lines.

By my count, I’d say that there are, at the minimum, five mistakes. There are more if you want to keep the lowercase consistency set by the headline (revitalize). And the periods? Don’t get me started. (OK, get me started. the headline doesn’t use a period, and neither does the first line, but the second line has two. Go figure.)

So what are the five mistakes?

1. There is no ® after Nestle.
2. There is no hyphen between Eco and Shaped.
3. The S in Shaped, since it should follow a hyphen, should be lowercase.
4. If there are two periods in the second line, there is no excuse why there shouldn’t be one at the end of the first line. (None of those groups of words are complete sentences.)
5. Enviornment. Seriously? This is for a national chain, for Pete’s sake. I know that it’s a four-syllable word, but my silly spell-checker caught it, so come ON.

I just checked out Nestle’s site to make sure that it uses a registered trademark (®) and, unbelievably, the site does not have one on the main page, even though products (such as Nestle® Cheerios®) have one next to the name. That sort of thing happens all the time. It blows my mind, especially on these enormous accounts.

I’ll end this little study in proofreading by saying that, despite this crazy hang tag, I had a really, really good time in Kansas City. And I’d even recommend the Westin Crown Center hotel to any friend or acquaintance. Just don’t plan on any solid ultra-light reading in the room.

Happy trails!

SAK