Onomatopoeia: ZOINKS!
Friday, February 13th, 2009Facebook may be a pariah of the Internet to some folks, but I find it a great connector and writing tool. Take, for example, my previous blog entry. I posted a link to it on my Facebook page, and a gal I knew in high school (back in the day, don’t ya know) commented on it and, in doing so, mentioned her great love for onomatopoeia. PRESTO! I had a new blog topic.
Now, onomatopoeia is one of those words that you either cringe at when you see it in print because it means you’ll have to whip out the ol’ dictionary to figure out what the heck it means or you giggle with glee because there’s no way to forget what this enormous word means once you’ve learned it. Or, as is my experience, you giggle because you know you’ve looked it up before and you think you know what it means but you go ahead and look it up again, cringing, just in case your memory has failed you.
Luckily for my ego, my memory was functioning just fine, this time.
So. What exactly is this crazy-looking word?
Onomatopoeia. Hmph — that must be Greek. Or Latin. Or maybe pig latin.
It stems from the first two. Onomatopoeia (Sounds like on-uh-mah-tuh-PEE-uh) comes from the Greek word onomatopoiia: onomat-, onoma means name and poiein means to make. Merriam-Webster defines it as the naming of a thing or action by a vocal imitation of the sound associated with it, and also the use of words whose sound suggests the sense.
It’s a word that sounds like the thing it’s describing: imitation in organic form.
Onomatopoeia is a poet’s tool, as well as a novelist’s and a copywriter’s. It’s a playful, descriptive way to get across the drama of what’s happening. If a picture paints a thousand words, then onomatopoeia is the written word’s powerful counteractive punch — WAMMO! Perhaps some of the most recognizable instances are in comic strips, cartoons, the art of Roy Lichtenstein and the archetypal “Batman” TV episodes from the 1960s.

"Batman" bedsheets
Let’s look at some fun examples of onomatopoeia (and really, all the examples are fun, aren’t they?):
Animal Noises
Oink • Woof • Bark • Meow • Purr • Ribbit • Croak • Neigh
Baaa • Moo • Quack • Roar • Buzz • Cuckoo • Cheep
Hiss • Howl • Yada yada (humans are animals, too)
Source sounds
Boom • Thwack • Thud • Zap • Zing • Zipper
Bang • Clang • Clip • Click • Zoom • Swish • Swoosh
Pop • Klopp • Sizzle • Dribble • Kaboom • Tick tock
Bash • Vroom • Honk • Beep • Whoop • Wham • Pow
Biff • Oof • Zounds • Untz • Crash • Kerplunk
Kaboom • Mumble • Ping • Zoom • Splosh • Ring
Clang • Boing • Plop • Hiccup • Hush • Screech
Ka-ching • Woosh • Snip • Zoinks
Such words, in the cartoonish uses, tend to be written in all uppercase letters, with exclamation marks aplenty (e.g., SPLOSH! THWIP!! WOOSH!!! KABOOM!!!!). Overkill tends to work for these descriptors, unlike the rest of the written word, so use ‘em while you can.
In advertising, onomatopoeia is often used to help consumers recall specific products. Kellogg’s Rice Krispies commercials showed three little dudes named Snap, Crackle and Pop, driving home the sounds that the cereal makes when it lands in a big bowl of milk. Alka-Seltzer’s memorable “Plop, Plop, Fizz, Fizz” campaign sold a lot of cold medicine over the decades. And the “Click It or Ticket” push for U.S. drivers and passengers to wear seat belts has created a lot of, well, buzz for the National Highway Traffic Safety Administration.
Another point to consider:
Used too often, onomatopoeia takes on that cartoon quality — which isn’t necessarily a bad thing. Use your judgment. But a rare and well-placed zinger just might vault your writing — or your sales — to the moon. Ker-POW!
Happy trails!
SAK
